Matchmaking across borders

While India offers a huge opportunity for foreign investors, complexity abounds. Companies seeking to participate need realistic and reliable information to make strategic investment decisions.

Service

Visual identity, website design, investor communications

Client

UK India Business Council

Identity & Branding

Identity & Branding

“The UK India Business Council has had the pleasure of working with the super Magenta team on many projects over the last few years. From reviewing and improving our comms strategy, to drafting, editing, and designing our flagship publications, they have been an important partner in the UKIBC’s success. We can always rely on Magenta to deliver top quality, on time, and in a spirit of collaboration.”

Kevin McCole, Managing Director, UK India Business Council

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Define: Urban Gateway India was an initiative funded by the UK government. It aimed to pair innovative British companies with large infrastructure projects in India.

 

Our task was to create a visual language for the initiative that was distinct yet allied to the UK India Business Council's brand. At the heart of the challenge lay the complexity of India's administrative landscape. Decoding this, with a 'less is more' approach, held the key to all subsequent communications.

Design: We used the idea of a map legend and applied this to show the layers of decision-making bodies in India and their relationships with each other.
This provided a framework to explain the hurdles and illustrate how companies had to navigate to compete for contracts and achieve commercial success in India.  

Deliver: With the design solution in place, we could deliver a wide range of collaterals, including a website and infographics. 
Management presentations were also created for both UK companies on the supply-side and buy-side project owners in India.