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Turning technology into narrative

TCS wanted to increase engagement with their client base and expand credibility with business leaders. Key to this was revealing the many hidden business benefits of technology services.


Thought leadership, publication design


Tata Consultancy Services

“magenta has been an excellent partner as TCS has built its thought leadership capability over the past few years. Working with the team, we’ve created a multimedia, multichannel network of content from our management journal.
I am delighted with their ability to invest and scale with our growing demands.”

Serge Perignon, Global Head-Thought Leadership Institute, TCS

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Define: We work closely with technical and business leaders within TCS to identify stories with broad appeal to corporate decision makers. We developed a content strategy that aims to understand technology such as AI, IoT, or cloud computing, as an enabler of growth and business transformation.

Design: Working within the confines of TCS' established tone of voice, we craft content that informs, engages, and provides a new lens through which to frame business opportunities. 
A journalistic approach was introduced as an effective and efficient way of bringing those stories to life.

Deliver: Industry-leading reports for TCS were supported with visual communications, including infographics and social media assets, to extend the appeal of content, and amplify its reach.

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By translating technical expertise into solutions-focused stories, we uncover new angles and find fresh ways of explaining technology's benefits.

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